It's been a lively few weeks working on the content production of The Worldwide Awards 2015!
The main event was on Saturday 17th January at Koko London, with a heavy-weight line up of live music and DJs, curated by our own Gilles Peterson. Spanning the genres and generations, artists on the night ranged from 90 year old Sun Ra band leader Marshall Allen performing with the Heliocentrics, right through to up-and-coming London rapper Little Simz, who picking up an award for Best Newcomer.
With a team made up of our in-house staff, complimented by a number of trusted freelancers who joined the team for the project, Mistral Productions oversaw all the content production for the event, from promotional material in the run-up, the running of the official social media activity during the event, through to post-event content.
The Awards were streamed live online (by Flipside Productions) for the 2nd year running with boutique trainer store Footpatrol and US music blog, Okayfuture, partnering on the stream, with a second broadcast running on Thursday 29th January.
With a public vote for two of the awards, we produced content in the run up to the event to raise awareness and engagement for both. With a brand partnership secured on the Footpatrol Track of the Year Award, we produced a radio show/podcast hosted by Gilles, which Footpatrol hosted on their Soundcloud account. The 80 minute show ran through the nominees and their tracks, as well as Gilles giving an overview of the Awards in general.